Determining which consumers are most likely to be your or your competitor’s next new customer is vital.  Analytics that rely heavily on internal and historical data can miss the dynamics in today’s market.

Acquisition

Empirics segmentations can be used to identify and prioritize the best product prospects in your market.  The solution identifies households that “look like recent buyers” for your financial product: households that have the highest probability of buying.  Because each segmentation is focused on a single consumer buying behavior, Empirics is able to develop prospect lists that are:

Today’s Market: Recent buying behavior and intent drives the Empirics propensity metrics 

Unique: Each segmentation is built independently and factors many more variables that conventional list selection

Universal: Empirics is able to evaluate all consumer households

Performance Driven: Empirics prospect lists deliver households that have significantly aboveaverage propensity to buy the product

Empirics prospect targeting can be provided in applications that address your unique market and product requirements. 

Sales Leads: Prospect counts and lists are available from IAP

Custom modeling: Empirics can be used in custom and response modeling to improve marketing performance.

To obtain current Empirics sales lead counts for your acquisition campaign, please see the Contact Us page or send an email to sales@iapartners.com.   

Customer Loyalty and Cross Sell

Current customers attract a high percentage of marketing budgets and analytical attention.  Yet customer characteristics and transactions tell only part of the story in terms of opportunities and exposures.

Empirics segmentations can be used to identify and prioritize the best product opportunities and exposures among your customers.  Each segmentation assigns a “buying probability” for each product or behavior to each customer record in your database.  The segmentations can be used to drive targeting and treatment strategy:

Which customers are the best prospects for a specific product?

Which customers are most likely to defect or provide a low share of wallet?

Adding Empirics intelligence to your customer data can be done without disclosing customer identity, readily complying with privacy guideline with boosting marketing performance.