Empirics is an off the shelf predictive segmentation for financial services marketing.  There are 23 highly-specific segmentations.  Each segmentation is based on consumer propensity to buy a financial product or service, or exhibit a behavioral preference.  The segmentations provide the marketer with an objective metric for the current market, which can represent: 

        Buyers of a specific financial product

        Consumers contemplating the near term purchase of a product

        Consumers contemplating switching their current financial relationships

      Asset owners

The goal is to provide financial marketers with new, behavior-based solutions that provide new insights and tactics without the time and resource requirements of custom development.  Empirics provides marketing solutions for all insurance and financial services marketers:

Market Analysis: What are the current market opportunities for my products? 

Empirics BI: How do I align marketing resources within the current market's potential? 

Customer Insight: How do I increase the value of my current customers? 

Campaign Targeting: How should offers be targeted to customers and prospects to improve marketing performance? 

Modeling: How can I improve modeling performance, ROI, and identify new qualified prospects?

Lead Generation: How can I evaluate the value and best revenue opportunities for sales leads?

As a financial services marketer you probably define your market and best prospects with a series geographic, psychographic, and demographic characteristics.  Empirics’ propensities define the Total Available Market for financial products and target behaviors, thus quantifying market opportunity in the geographical footprints or customer portfolio. Total Available Market metrics provide the advantage of directly assessing recent consumer buying behaviors and intents that show:

       The best revenue opportunities in today’s market 
      
       The prospects that are most likely to be evaluating and buying today 
      
       The best geographic markets for product revenue growth

Empirics segmentations can improve market insight and performance in all phases of marketing.