Information Asset Partners (IAP) is a business intelligence and marketing analytics company. The term “asset partners” in our company’s name refers to our charter to partner with “information asset” owners to develop and commercialize new market intelligence and analytic solutions that augment marketers’ ability to understand and manage their customers and prospects.
Financial Services Marketing
IAP developed Empirics to provide objective, behavior-driven metrics that, a predictive segmentation solution for retail financial services marketing. Empirics provides marketers with new quantifiable and tangible ways to assess market potential and to target:
Today’s market: Current
customers and prospects
On a product-specific basis
In ways that transcend
conventional solutions