Information Asset Partners

Information Asset Partners (IAP) is a business intelligence and marketing analytics company.  The term “asset partners” in our company’s name refers to our charter to partner with “information asset” owners to develop and commercialize new market intelligence and analytic solutions that augment marketers’ ability to understand and manage their customers and prospects.

Financial Services Marketing

IAP developed
Empirics to provide objective, behavior-driven metrics that, a predictive segmentation solution for retail financial services ma
rketing.  Empirics provides marketers with new quantifiable and tangible ways to assess market potential and to target:
 

    Today’s market: Current customers and prospects 

    On a product-specific basis
 

    In ways that transcend conventional solutions
 
  



Analytics and Product Development

IAP works with clients in
market intelligence and marketing analytics.  Our clients range from B2B and B2C marketers, and product development for marketing services vendors.

Our approach is based on our foundation of expertise in econometrics and years of experience in putting marketing intelligence into action within organizations.  Our work spans: 

    
Market and competitive intelligence 

    Analytics for target marketing: Predictive modeling and database scoring 

    B2B and B2C market segmentation 

    Decision support systems and implementation 

    Risk management