Specialists in innformation product development and marketing
Conventional market analysis is generally limited to consumer demographics and clustering solutions. These techniques yield characteristics but stop short of delivering insights that directly relate to product revenue opportunities and consumer preferences.
Empirics provides marketers with the ability to evaluate today’s market in terms of the products that are sold and consumer characteristics that are associated with loyalty risk and revenue opportunity. Each Empirics segmentation provides a universal metric that shows Prospects: How many households represent prospects in the market?
Using Empirics’ Total Available Market perspective to evaluate and prioritize markets assures that your insights are based the buying behaviors and intents in today’s market.
Each Empirics segmentation can be used singly or in combinations to provide you with the views of the market your marketing programs require. Analyses designed for your firms geographic and product markets can be delivered within a matter of days. With Empirics, banks, insurers, and investment firms making “brick and mortar” decisions can assess consumer financial behaviors and intents within a market.
Concentration: How prevalent is the consumer behavior in the market?
Empirics segmentations can be used in any mapping application that employs census block group level data. In a mapping environment, Empirics adds the dimension of current buying behaviors and intents, allowing the marketer to look beyond static demographics and descriptive attributes of the market.