If your firm owns or manages data assets contact IAP to explore the potential in collaborating to develop new information solutions.  IAP’s market intelligence and analytical resources and expertise can leverage your investment into new revenue streams and customer value without adding to your internal resources. 

Representative product development initiatives:

Consumer financial services marketing: IAP’s Empirics, the predictive segmentation for financial services marketing, supports market analysis, cross sell, loyalty, and acquisition for retail financial firms and insurers. 

Consumer Packaged Goods: For The Nielsen Company, IAP developed a B2B segmentation solution that provides insights and information on retailers and markets.  The new segmentation product provides solutions for market analysis and planning, and targeting for tactical programs such as advertising and promotions. 

Client Solutions and Custom Analytics

To learn about IAP’s proprietary solutions, please visit the Consulting & Analytics page.