Publications

Information Asset Partners

Publications

If you would like to receive .pdf copies of IAP's publications via email as they are released please use the form on Contact Us or send an email to publications@iapartners.com.

Click on the white paper title to open the document's .pdf file.

White Papers

Empirics: Behavioral Segmentation for Financial Services Marketing
A discussion of the value of research-driven metrics and their application in different phases of the marketing process

Empirics: Financial Customer Mobility
A look at the findings and applications of two Empirics segmentations with dramatics customer acquisition and loyalty applications:

Switch Primary Financial Relationship: Changing relationships

Use Multiple Financial Relationships: Share of wallet/portfolio

Optimizing Marketing Performance: Linking the MacroMonitor to Markets, Customers, and Prospects
Written in collaboration with Consumer Financial Decisions, a discussion of the Empirics segmentation design and its value for financial marketers

Articles

DM News: "Past Performance Is Not a Guarantee of Future Results"
A brief look at how market-based metrics improve direct marketing, including an example featuring term life insurance

Presentations

A Step-by-Step Guide of How Market Research Enriches Location Intelligence
Presented at the April 2008 Location Intelligence Conference

Featured Empirics Analyses

Top 50 Counties for Concentrations of Households with Investable Assets over $500,000
A list of the top counties in the US that shows where there are concentrations of investable wealth. There are some interesting surprises.