About Information Asset Partners

Founded in 2003, IAP specializes in the development and application of analytic solutions that focus on marketing performance and customer value for clients in wealth management, asset management, insurance, and banking.  For these clients, IAP’s predictive analytic data products provide new, integrated, forward-looking ways to assess their markets, target, and manage marketing performance.   

IAP is based in Metuchen, NJ. Contact IAP at 732 662 1859 or info@iapartners.com. 

IAP Founders

Raisa Suhir

Raisa brought over 30 years' experience in applying management and marketing science to the development of IAP's market intelligence and targeting solutions.  She held leadership positions at Prudential Insurance, Pfizer, and D&B.  Raisa chaired the DMA Business-to-Business Journal and served as a voting member of the DMA Business-to-Business Operating Committee.  She was an Adjunct Professor in the Decision Sciences Department and has served as a member of the Center for Advanced Marketing Studies Advisory Board at Fairleigh Dickinson University.  

Raisa holds a Ph.D. from Moscow University in Economics and Operations Research.  

Bill Poll

Bill manages IAP's marketing and partnerships.  His expertise is in market intelligence and its applications within sales and marketing organizations, and B2B and B2C information product marketing and development.  He has built a 20-year marketing, sales, and business development career in the information and marketing analytics industries at D&B, McGraw-Hill, SRI International, and USADATA.  

Bill has an MBA from Columbia University Graduate School of Business and an A.B. from Bowdoin College.