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Analytics & Development

IAP partners with data content owners to develop new product revenue.  Our firm provides a comprehensive array of new information product development and product positioning services for data-owning vendors:

        Driven by survey data

        Driven by dynamic proprietary databases

        In B2B and B2C applications

        For marketing applications

        For risk management applications 

If your firm owns or manages data assets contact IAP to explore the potential in collaborating to develop new information solutions.  IAP’s market intelligence, analytical resources, and expertise can leverage your investment into new revenue streams and customer value without adding to your internal resources.  

Representative product development initiatives

Consumer financial services marketing 
   
IAP’s Empirics, the predictive segmentation for financial  services marketing, supports market analysis, cross sell, loyalty, and acquisition for retail financial firms and insurers.  
Consumer packaged goods

For The Nielsen Company, IAP developed a B2B segmentation solution that provided insights and information on retailers and markets.  The new segmentation product provides solutions for market analysis and planning, and targeting for tactical programs such as advertising and promotions. 
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  • Predictive Analytic Metrics
  • D2C ANNUITY MARKETING
  • Clients
  • Press
  • About IAP