Analytics & Development
IAP partners with data content owners to develop new product revenue. Our firm provides a comprehensive array of new information product development and product positioning services for data-owning vendors:
Driven by survey data
Driven by dynamic proprietary databases
In B2B and B2C applications
For marketing applications
For risk management applications
If your firm owns or manages data assets contact IAP to explore the potential in collaborating to develop new information solutions. IAP’s market intelligence, analytical resources, and expertise can leverage your investment into new revenue streams and customer value without adding to your internal resources.
Driven by survey data
Driven by dynamic proprietary databases
In B2B and B2C applications
For marketing applications
For risk management applications
If your firm owns or manages data assets contact IAP to explore the potential in collaborating to develop new information solutions. IAP’s market intelligence, analytical resources, and expertise can leverage your investment into new revenue streams and customer value without adding to your internal resources.
Representative product development initiatives
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Consumer financial services marketing
IAP’s Empirics, the predictive segmentation for financial services marketing, supports market analysis, cross sell, loyalty, and acquisition for retail financial firms and insurers. |
Consumer packaged goods
For The Nielsen Company, IAP developed a B2B segmentation solution that provided insights and information on retailers and markets. The new segmentation product provides solutions for market analysis and planning, and targeting for tactical programs such as advertising and promotions. |