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  • D2C ANNUITY MARKETING
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In-Market Data for
​Direct to Consumer
​Annuity Marketing


Aite Group reported in 2016 that all 18 executives interviewed at annuity carriers indicated that their firm would be active in direct to consumer marketing within 2 years.  In 2017, IAP published a state-by-state analysis of annuity market potential, growth, and level of digital investment/retirement product buying.

IAP provides series of predictive metrics that enable marketers to assess and target D2C market potential as they broaden distribution - online and offline.  The advantages?

- Speed: The predictive analytic data is ready now
   for analyses, testing, and launch

- Certainty: The data represents investor behaviors  
   that will drive the industry's D2C channel

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Manufacturers and Marketers -
Target the Advertising-Active
Investors Most Likely to Buy Annuities


Attribution to a particular channel means that the customer attributes the beginning of their purchase journey to a specific channel or advertising medium.  IAP provides clients evaluating and entering direct to consumer marketing the ability to use a series of predictive analytic metrics to quantify their exposure and opportunity as the industry expands into new channels.  

The process takes days and can be accomplished without any sensitive internal information leaving the firm.

Whether the client is driving digital leads to call center agents or to financial advisors in local branches, IAP's predictive data can quickly provide market intelligence and integrate with existing market infrastructure to drive lead quality up and acquisition costs down.

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  • Predictive Analytic Metrics
  • D2C ANNUITY MARKETING
  • Clients
  • Press
  • About IAP