In-Market Data for
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Manufacturers and Marketers -
Target the Advertising-Active
Investors Most Likely to Buy Annuities
Attribution to a particular channel means that the customer attributes the beginning of their purchase journey to a specific channel or advertising medium. IAP provides clients evaluating and entering direct to consumer marketing the ability to use a series of predictive analytic metrics to quantify their exposure and opportunity as the industry expands into new channels.
The process takes days and can be accomplished without any sensitive internal information leaving the firm.
Whether the client is driving digital leads to call center agents or to financial advisors in local branches, IAP's predictive data can quickly provide market intelligence and integrate with existing market infrastructure to drive lead quality up and acquisition costs down.
Target the Advertising-Active
Investors Most Likely to Buy Annuities
Attribution to a particular channel means that the customer attributes the beginning of their purchase journey to a specific channel or advertising medium. IAP provides clients evaluating and entering direct to consumer marketing the ability to use a series of predictive analytic metrics to quantify their exposure and opportunity as the industry expands into new channels.
The process takes days and can be accomplished without any sensitive internal information leaving the firm.
Whether the client is driving digital leads to call center agents or to financial advisors in local branches, IAP's predictive data can quickly provide market intelligence and integrate with existing market infrastructure to drive lead quality up and acquisition costs down.
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