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​Predictive Analytic Metrics for
​Financial Services Marketers

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      In-market analytic data driven by industry-wide                   financial product buying behavior delivers
                       marketing performance

Today, when you can identify prospects that are likely to buy from your firm and its competitors you can accelerate growth and improve marketing ROI.

​IAP's predictive analytic data provides a series of metrics that represent propensities for product buying, targetable attributes, and channel affinities.  The metrics are designed to work with any data or application - online or offline, internal or vendor, advisor sold or direct to consumer - to quickly deliver market intelligence, performance benchmarks, and targeting.

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​Wealth Management, Retirement, & Life Insurance Illustrations
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The predictive metrics are based on recent product buying behaviors.  The attributes of the financial industry's newly won clients and prospects who intend to buy are used analytically to determine this year's best growth opportunities.  This design enables marketers to:
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• Target consumers most likely to buy; reprioritize prospects and leads not likely to close
• Target financial intermediaries with clients likely to buy products 
• Align sales and marketing resources to                   current market potential
• Measure sales and marketing performance               using objective, market-based benchmarks

   
If your firm requires a new metric - such as one that represents attitudes toward retirement or brand affinity - contact IAP to discuss.  Visit IAP's Clients for examples.

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