Clients use the predictive metrics in many market insight, analysis, planning, and targeting applications. When you:
Contact IAP to discuss your objectives and requirements. Case studies provide additional illustrations. Here are a few examples of the metrics' applications.
- Need to measure and understand your client's and prospect's current product buying and loyalty
- Need new market insights to discover marketing opportunities and exposures
- Need to understand how your local markets and customers behave differently
- Need objective measurements that can improve marketing resource allocation and ROI
Contact IAP to discuss your objectives and requirements. Case studies provide additional illustrations. Here are a few examples of the metrics' applications.
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Customer Cross Sell and Acquisition Targeting
Three different metrics are used to research and define a target segment by assets and behavioral affinities. Contact IAP for metric-driven sales lead counts and to discuss your campaign objectives - online or offline Applications
Market Assessment
Investable asset metrics, demographics, and projections are used to produce market intelligence at the county and ZIP code levels Applications:
Click here to view an analysis of metro NYC's wealthy single women-headed households. Customer Portfolio and Market Penetration Using the metrics to assess the customer portfolio also provides branch level market and competitive insights Applications:
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 Click image to view acquisition campaign segmentation and targeting
Click image to view annuity and life insurance market potential at the metro area level
Click on the image to view customer portfolio analysis and benchmarking
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