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Predictive Analytic Data Solutions

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Clients use the predictive metrics in many market insight, analysis, planning, and targeting applications. When you:

  • Need to measure and understand your client's and prospect's current product buying and loyalty
  • Need new market insights to discover marketing opportunities and exposures
  • Need to understand how your local markets and customers behave differently
  • Need objective measurements that can improve marketing resource allocation and ROI

Contact IAP to discuss your objectives and requirements.  Case studies provide additional illustrations. Here are a few examples of the metrics' applications.
Customer Cross Sell and Acquisition Targeting 

Three different metrics are used to research and define a target segment by assets and behavioral affinities.  Contact IAP for metric-driven sales lead counts and to discuss your campaign objectives - online or offline

Applications
  • Targeting assessment and improvement
  • Identifying new segments and prospects
  • Market planning
Market Assessment

​Investable asset metrics, demographics, and projections are used to produce market intelligence at the county and ZIP code levels

Applications:
  • Market assessment and planning
  • Sales force and channel management

Click here to view an analysis of metro NYC's wealthy single women-headed households.



Customer Portfolio and Market Penetration

Using the metrics to assess the customer portfolio also provides branch level market and competitive insights

Applications:
  • Customer analysis and insight
  • Budgeting and resource allocation
  • Competitive analysis
PictureClick image to view acquisition campaign segmentation and targeting












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Click image to view annuity and life insurance market potential at the metro area level
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Click on the image to view customer portfolio analysis and benchmarking
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  • About IAP
  • Predictive Analytic Metrics
  • Clients